Emotional Marketing Methodology
Advanced Marketing Institute was launched in 2002 with a groundbreaking proprietary analysis methodology, Emotional Marketing Value (EMV). Since then, marketing, copywriting, and sales professionals from around the world have made the analysis tools offered by AMI the accepted standard for English language customer communication copy analysis.
As a concept, aiming marketing communication in the direction of consumers' emotional response mechanism is more than a century old, but before the introduction of AMI's EMV system, no tangible analysis was available.
The methods for the EMV system of analysis are credited to the research work of Dr. Hakim Chishti, proprietor of the Advanced Marketing Institute. As a United States Fulbright Scholar, Dr. Chishti studied linguistics and spirituality throughout the 1970s; his specialized area of research was in the Near East, studying the roots of several languages including Persian, Aramaic, Hebrew, Arabic, and others.