Free Analyzer
 How it Works

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 Emotional Marketing Value Headline Analyzer

Enter Your Headline Text

Paste your headline in the text area below. The analysis engine will automatically cut your submission at 20 words, so we encourage you to do a word count before submitting! This will ensure the most accurate analysis.

Please select the type of business or industry that this headline belongs to. This will lead to us being able to show you the industry average for your headline so you can compare how you're doing.

What is the Headline Analyzer?

This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts:




Words which are especially effective when offering products and services that require reasoning or careful evaluation. Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people. Words which havethe strongest potential for influence and often appeal to people at a very deep emotional level.

Click here for a Q&A on the AMI Emotional Marketing Value (EMV) system>

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