Headline Analyzer

Enter up to 20 words for analysis:

How it works

This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score based on proprietary analysis technology developed by Advanced Marketing Institute. As you know, reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline. In addition to the EMV score, You will find out which emotion your customer's your headline most impacts:


Words which are especially effective when offering products and services that require reasoning or careful evaluation.


Heartfelt words which resonate with empathetic impact often bring out profound and strong positive emotional reactions.


Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.